Nowadays, green and environmentally friendly powder coatings are well deserved in the field of metal surface coating; Red people;. As the country's requirements for environmental protection become increasingly strict; Paint to powder; It is already the trend, and powder coatings have officially entered a period of favorable development policies.

In 2020, while bringing green and environmentally friendly spraying solutions to the home appliance industry, the powder coating industry hopes to bring more high-quality powder coatings into the home appliance field, and rebuild its image with a more colorful, high-quality, and capable appearance.

Powder coating is actually very; Tall and sophisticated;

Although powder coatings have been widely used in the field of home appliance manufacturing, the knowledge of powder coatings in the home appliance industry is not yet sufficient; Comprehensive;. Home appliance companies and powder coating companies are like friends who have known each other for many years but are still just acquaintances, familiar yet unfamiliar.

The three major white goods appliances of air conditioning, washing machines, and refrigerators, household appliances represented by microwave ovens, and consumer electronics represented by color TVs, are all product application fields obtained through the conquest of powder coatings in recent years. It can be said that the presence of powder coatings has spread to various types of household appliances. However, despite its wide range of applications and considerable usage, the powder coating market for household appliances has been dominated by mid to low end products for many years.

In this context, the potential of powder coatings in both protective and decorative aspects is extremely limited for home appliance companies. Taking the basic powder widely used in home appliance enterprises as an example, this type of powder coating mainly provides basic protective functions for the metal parts of home appliance products, mostly in a monotonous white color, with almost no manifestation of the decorative function of powder coating. For a long time, this has made it difficult to get rid of powder coatings for household appliances; Low end” The label.

“ Microwave ovens, washing machines, refrigerators, and air conditioners are the most widely used products in the field of home appliances, accounting for 75% to 80% of the overall market& rdquo; Liu Qiang, the head of Huajiang Powder Home Appliance Business, told the reporter of "Electric Appliance":; In terms of scale, the powder coating used in the home appliance industry is very large, but the colors are relatively simple, mainly white, black, gray and other basic colors. The supply price has also been low, and the profit is not high& rdquo;

It is understood that other colors such as silver, champagne, and starry black have become widely popular in the consumer electronics industry, and it is difficult to achieve these colors with powder coatings. Stable application and quality are currently the biggest challenges faced by powder coating manufacturers. So, currently, the market price of such products is relatively high, and the market usage is also smaller than that of black and white products.

In fact, due to the long-term concentration of demand for powder coatings in the home appliance industry on mid to low end powders, domestic powder coating factories are currently the absolute mainstay of the market, and some international powder coating giants have even been; Selective Exit; In the field of household appliances, we will shift our focus to other industries with higher profits and stronger demand for high-end powder coatings, such as automobiles and building materials.

Tiger New Materials is one of the earliest and most diligent foreign powder coating suppliers in the field of household appliances. According to the reporter from "Electric Appliances", the metal bonding powder of Tiger New Materials has been favored by many domestic and foreign home appliance enterprises, becoming a high-quality representative of powder coatings for home appliances& ldquo; We hope to recommend more high-quality powder coatings to Chinese home appliance companies, and refresh the industry's understanding of powder coatings with high-performance powder products equipped with more technologies& rdquo; In the view of Ma Wenrui, the manager of the household appliance industry at Tiger New Materials, powder coating is; Tall and sophisticated; of ldquo; Paint to powder; It is the trend, and currently 17 provinces across the country have implemented VOC emission fees. Powder coatings have green and environmentally friendly characteristics, which can help promote the green development of China's home appliance industry and become the best environmental solution to replace painting, electroplating and other coating processes. They also have significant advantages in comprehensive cost and environmental performance. At the same time, high-quality powder coatings will also become a booster in the upward upgrading process of China's home appliance industry, assisting home appliance products to better achieve comprehensive upgrades in performance and appearance.

Liu Qiang believes that in recent years, the home appliance industry is developing towards high-end and personalized direction, and the demand of home appliance enterprises is changing, which may change the industry's understanding of powder coatings for home appliances. In his interactions with home appliance customers, he has already sensed some changes in the home appliance industry& ldquo; Large household appliances are still mainly following the conventional route, while small household appliances have begun to develop towards fashion, personalization, and customization. Although the current demand from home appliance customers is still mainly focused on ordinary powders, there are already customers who have started customizing powder products in special colors, such as red, blue, etc& rdquo; He introduced that powder coating products with stronger performance, such as metal powder, anti fouling powder, high weather resistant wood grain powder, and high resistance to grinding powder, will be more widely used.

Metal powder, promising for the future

Gold or silver washing machines with metallic luster have been the darling of the home appliance market in recent years. Compared to ordinary white washing machines, this type of product not only has a higher price, but also has a more technological and fashionable appearance, which has won the favor of many consumers. This fashionable coat is thanks to the metal bonding powder.

Metal powder is currently the high-end representative in the powder coating market for household appliances, widely used in high-end products such as washing machines, refrigerators, electric water heaters, range hoods, etc. Tiger New Materials is a leading enterprise in the field of metal powder, with a unique bonding process that allows metal pigments to be tightly combined with substrates, resulting in better quality.

Ma Wenrui stated that the positioning of powder coatings is no longer limited to protecting the surface of products, but rather helping to enhance the value of products. Through years of research and development, Tiger New Materials has upgraded its bonded metal powder to the second generation of products, providing customers with more diverse choices, endowing products with versatile personalities, and significantly enhancing product quality. In addition, Tiger New Materials has also developed 3D metal powders with more dazzling scintillation effects, achieving special effects beyond ordinary metal powders.

Huancai Metal Powder is one of the star products of Huajiang Powder, which is achieved through binding technology and special silver powder; Powder substitute paint”, It can achieve the metallic feel of paint.

With the continuous growth of demand in the downstream home appliance industry, more and more powder coating companies are participating in the market competition of metal powder. Regarding this, Ma Wenrui stated that the participation of more enterprises will enable more home appliance companies to understand metal powder, which is beneficial for product promotion. Tiger New Materials welcomes more enterprises to enter this field and jointly expand the market for metal powder. He believes that at present, the focus of competition is not between powder coating companies, but between powder coatings and environmentally unfriendly products such as paint and electroplating.