Color has power and weight. More and more home appliance companies are choosing to use color to convey their attitudes towards products, fashion, and life.

Powder coating can be regarded as the environmental road leading to the color world in the home appliance industry. In 2015, there were both positive news and frequent problems in the powder coating market for household appliances. This year is destined to be difficult to calm down.

1、 The trend of environmental protection

In April 2015, the State Council officially released the "Action Plan for Water Pollution Prevention and Control". This is referred to as' ldquo 'in the industry; Ten Water Rules; The introduction of policies is tantamount to declaring war on water pollution at the national level, and the control of water pollution will become increasingly strict in various regions, with sewage discharge management in the production sector being of utmost importance. Along with the previously released 'Air Pollution Prevention and Control Plan', the country's environmental requirements for production and manufacturing are becoming increasingly strict; Tightening Spell” The tighter it gets, the tighter it gets. The excellent environmental characteristics of powder coatings make them one of the environmentally friendly coating solutions to replace paint in household appliance production.

“ At present, there are more and more environmental protection clauses in various regions; Paint to powder; It is the trend of the times& rdquo; The person in charge of Jordan's home appliance business stated that surface treatment processes such as paint spraying and electroplating used in home appliance production can cause certain pollution to the environment and are processes that need to be replaced. Powder coating can provide an environmentally friendly solution. Meanwhile, powder coating is a common product, not a dangerous one, which is beneficial for further improving the safety of home appliance manufacturing factories.

2、 Price competition is becoming increasingly intense

The brand competition pattern of powder coatings for household appliances has been relatively stable in recent years, with foreign brands occupying the high-end market and domestic brands focusing on the mid to low end market. In terms of market share, to quote a phrase often used by foreign brands, the powder coating market for household appliances is; The local world;. Although it may seem like a joke, there are many hidden issues in the development of the powder coating industry for household appliances.

3、 Technology is constantly evolving

In addition to price competition among enterprises, the powder coating industry also faces competition from other coatings.

At present, powder coatings have been applied in many household appliances such as refrigerators, washing machines, air conditioners, range hoods, gas stoves, etc., but they have not monopolized the market for metal surface coating of household appliances. Not only are surface spraying processes such as paint and electroplating still in use, but powder coatings also face the challenge of water-based paints, which have been highly valued in recent years, in terms of environmental substitution.

Compared with paint, powder coating needs to further improve the leveling and metallic effect of the coating. The leveling of the coating is an important performance of the decorative effect of the coating. The melt viscosity of powder coatings during solidification is higher than that of liquid coatings, which also results in slightly poorer leveling performance of powder coatings compared to paints.