Economic construction drives the development of various industries. In the past few decades of development, the speed of China's economic growth can be said to be unprecedented. People often say, '...'; China has followed the path of other countries for 100 years in 30 years;. After more than 30 years of rapid economic development in China, we have become the world's second largest economy. However, while the Chinese economy has grown rapidly, we have also paid a heavy price, such as environmental pollution and overcapacity, which have become stumbling blocks to China's economic development.

In recent years, with the tightening of environmental policies in China, VOC emission standards, the "Ten Measures for Water" and "Ten Measures for Soil" policies have been successively introduced, which has brought great pressure to the development of solvent based coating enterprises. Many solvent based coating enterprises have transformed into the emerging powder coating industry. In just a few years, there have been nearly 10000 powder coating enterprises in China, and their production has jumped to the top of the world. But with the increasing number of powder coating enterprises, the problem of rapid development in the powder coating industry has become prominent. From the perspective of industries such as VCD and TV in the past, homogeneous competition has brought about endless bargaining and imitation, and companies have not focused on the research and development of new technologies and products, resulting in the high-end powder coating market being dominated by foreign-funded enterprises.

Compared with foreign powder coating enterprises, there is a significant gap in talent, technology, scale, and business models between domestic powder coating enterprises and foreign powder coating enterprises. In ethnic powder coating enterprises, many technical personnel are not specialized in chemical engineering, but gradually accumulate experience in their daily work. The investment of foreign-funded enterprises in talent reserve and technology research and development is comparable to that of non ethnic enterprises, which makes powder coating enterprises lose the ability to compete with foreign-funded powder coating enterprises. In addition, domestic powder coating companies have been focused on bargaining for the market for many years, and are even less willing to concentrate on research and development. Although some powder coating companies want to focus on the research and development of new products and technologies, sometimes they lack the ability to do so. The imperfection of relevant patent regulations may lead to a vicious cycle where the product you developed in ten years is imitated by others within ten days.

Against the backdrop of a continuous decline in the global economic environment, various industries in China will enter the stock market or even reduce the market, which puts higher demands on enterprises. In the face of strong competition from foreign powder coating enterprises, the domestic powder coating market needs a group of excellent benchmark enterprises to lead the development of domestic ethnic powder coating enterprises.

Although aluminum profiles are currently the largest application market for powder coatings, in today's economic downturn, higher requirements have been put forward for enterprise operating costs and management. For example, the chairman of New Goryeo, You Dongsheng, who has obvious cost control advantages in China, said that in order to effectively control the operating costs of enterprises, 80% of the raw materials in New Goryeo are produced by themselves, and some raw material products can also be sold in the market. This not only effectively controls the operating costs of enterprises, but also adds an income to them. The cost advantage ultimately translates into a price advantage, which is incomparable to other powder coating enterprises.

Price advantage can help powder coating companies gain a large market share, but in order to survive better, they still need to rely on advantages such as technology research and development, increasingly improved product quality, sales and service networks, and the implementation of quality management systems to accelerate the company's technology research and development in the field of bound powder. Currently, DeFu Sheng's bound powder accounts for 30% of the company's powder coatings.